Company recognized for its integrated and mobile responsive eCommerce sales platform

Mumbai, April 25, 2016 - PNB MetLife, one of the leading private life insurers in the country announced that it won Celent’s Model Insurer Asia 2016 at a distinguished ceremony that was held in Singapore on April 21, 2016.  PNB MetLife has shown its commitment to delivering a truly customer-centric experience through their mobile responsive eCommerce sales platform with a best in class user interface. This has resulted in the creation of new opportunities for the company to differentiate and to better serve its customers. MetLife Mera term plan eCommerce sales platform is fully integrated with core IT systems and enables smooth customer on-boarding. A team of dedicated relationship managers leverages CRM to assist customers complete their medicals and KYC, without having to visit a branch.

Expressing his delight on this achievement, Niraj Shah, Director Marketing, Strategy & Products, PNB MetLife said, “Winning the Celent Model Insurer Asia 2016 award for the integrated and mobile responsive eCommerce sales platform is indeed a proud moment for us. It is the testimony of innovation and customer centricity at PNB MetLife. This achievement acknowledges the path-breaking work we are doing in the insurance sector. As an organization, we are committed to drive customer-centric technological advancements. There is more to come.”

Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation. Model Insurer is awarded for best practices of technology usage in different areas critical to success in insurance, and is the main award an insurer can win from Celent.  Insurers were evaluated on three criteria:  demonstrable business benefits, degree of innovation, and technology or implementation excellence as seen through the use of best practices.

Recently, PNB MetLife launched its new & revamped website which empowers its customers to customize their commonly used self service options, one of the firsts in the industry. Website is designed to facilitate customer decision making through use of life stage based solutions, product infographics, personalized tools & calculators and informative articles.

About PNB MetLife India Insurance Company Limited

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the fastest growing life insurance companies in the country having as its shareholders, MetLife International Holdings Inc. (MIHI), Punjab National Bank Limited (PNB), Jammu & Kashmir Bank Limited (JKB), M. Pallonji and Company Private Limited and other private investors, with MIHI and PNB being the majority shareholders.

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Every year, Celent recognizes the effective use of technology by insurers through their implementation of IT programs that epitomize best practices for technology projects.

For more information, visit PNB MetLife