Our CSR initiative Damini is aligned to its values and resonates with its tagline - ‘Milkar Life Aage Badhaein’. Making way for inclusive growth, our primary initiatives focus on spreading awareness and catalyzing change in a woman’s life, across all stages of life. We have partnered with several leading NGOs to support and empower the girl child in her journey to womanhood.

Under this initiative, we support

Education for Girl Child - We support the education for 1388 underprivileged girls from Moga district in Punjab and Varanasi district in Uttar Pradesh. Under this initiative 46 local women have been employed as Community Associates or part-time teachers. As an effort to tutor underprivileged girls studying in Class VIII to X, we launched virtual financial literacy modules for ~21,000 girls across the country. The program was rolled out to equip the secondary standard girls with basic knowledge on financial literacy, as they seek future employment opportunities.

Women Empowerment - Under the “Sakhi Swavlamban” initiative, financial empowerment is provided to the underprivileged women through various skilling programs which will provide them access to livelihood opportunities. They will be given access to financial tools and services. The program will also maximize rural beneficiaries by creating a rural women's network. 1000 rural producers have been enrolled under this program and several Micro Enterprise Groups have been created with an enrolment of 80 women. The goods created by these beneficiaries have reached ~2750 households across urban locations of Varanasi district and have contributed to a 40% increase in household income of the beneficiaries.

Awareness of Health and Hygiene for Adolescent girls: To build awareness on maintaining good menstrual health among underprivileged adolescent girls, we conduct awareness programs and support 800 adolescent girls from 6 slums of Kolkata, West Bengal. The program focuses on conducting awareness sessions on maintaining good menstrual hygiene, distribution of sanitary napkins through donation drives and sanitary vending machines, periodic health check-ups of the beneficiaries, and developing change agents from the beneficiary group, who can further help in spreading the message of maintaining good menstrual health among the community members.