PNB MetLife and Insurance Foundation of India conduct Insurance Awareness (IA)

• Workshops in NoidaWorkshops to be held on February 27th and 28th across 6 villages in Noida, Uttar Pradesh 
• Strengthens the Insurance Awareness program, after the successful culmination of workshops in Sohna Tehsil, Gurgaon district last month, reaching out to 50,000 people
•  Engaged with the audience using film, jingle and comic books helping them understand the importance and basic concepts of insurance
  

Noida, February 27, 2016: PNB MetLife, one of India’s leading life insurance companies, continues its Insurance Awareness Program to educate people on the basic concepts and importance of insurance. After the successful culmination of Gurgaon workshops, the company has launched the series in Noida. The workshops are conducted in partnership with Insurance Foundation of India (IFI), a leading NGO working in the area of Insurance Awareness. In the second phase, the workshops are being conducted across 6 villages in Noida, Uttar Pradesh on February 27th and 28th. Through this initiative, PNB MetLife aims to contribute towards the larger goal of generating awareness by making Indians financially independent and self-sustaining.

Commenting on this initiative, Mr. Niraj Shah, Director – Marketing, Strategy & Products said "We are excited to kick-off the next set of workshops in Noida, after a successful launch in Haryana last month. We have reached out to over 50,000 people across 10 villages in Sohna Tehsil, Gurgaon through this initiative. The objective of these workshops is to generate awareness on the importance of insurance and financial protection, something that every Indian should understand. We use tools like films, comic books, jingles to help enhance insurance literacy and drive the message effectively to the people.”

Speaking at the launch Mr. S.K Sethi, Vice President, Insurance Foundation of India said: “We received a positive response from the workshops conducted in Haryana and endeavor to replicate the same success in Uttar Pradesh. During the program, special emphasis is given to answer the queries of the audience, so that their insurance myths could be removed. We hope to continue working with PNB MetLife in this area and educate people around the benefits of insurance. We use a simple 10 minute film (specially produced for these events) along with pictorial booklets with animation so that we can reach the villagers where penetration of Life Insurance is very less in local language.”

PNB MetLife has launched several initiatives in the area of Insurance Awareness. Initiatives with colleges and business schools to help the young generation understand the basics of money management and the importance of financial planning have been launched.  The program also showcases the critical role that life insurance plays in the financial planning process. The company is using social media like Facebook, Twitter and LinkedIn to drive the message of insurance effectively to the public. Joint initiatives with bank partners to conduct awareness workshops in their premises with their customers continue to drive this key message across the country.

About PNB MetLife India Insurance Company Limited

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the fastest growing life insurance companies in the country having as its shareholders, MetLife International Holdings Inc. (MIHI), Punjab National Bank Limited (PNB), Jammu & Kashmir Bank Limited (JKB), M. Pallonji and Company Private Limited and other private investors, with MIHI and PNB being the majority shareholders.

For more information, PNB MetLife

About Insurance Foundation of India

Insurance Foundation of India, a Not for Profit Organization was established in 2009 under Trust Registration Act, 1882. It is in the forefront of spreading the message of insurance across the country and that too in easy to understand Hindi and other regional/vernacular languages.  Our objective is to serve the society, especially the weaker sections as they need insurance much more than wealthy families, who have lot of money. As part of our core belief that to be insured is to be secured, we have undertaken numerous initiatives to help increase awareness and have also been proactive in getting uninsured people under the insurance net. Among these are a major campaign to spread the message of Pradhan Mantri Suraksha Bima Yojana (PMSBY) and the Pradhan Mantri Jeewan Jyoti Bima Yojana (PMJJBY), spreading the message of agricultural insurance among farmers and micro-insurance. We have also extended financial assistance to needy students to pursue studies.

For more information, visit www.ifingo.org