J&K, 7th May 2024: PNB MetLife is driving insurance awareness initiatives in Jammu & Kashmir in collaboration with the State Government and regulator.

The Insurance Regulatory and Development Authority of India (IRDAI) appointed PNB MetLife as the lead insurer for the region’s State Insurance Plan. Supporting IRDAI’s vision of ‘Insurance for All by 2047’, PNB MetLife is executing a diverse range of insurance awareness initiatives across Srinagar, Jammu, Shopian, Sopore, Anantnag, Poonch, Rajouri, Pulwama, Kupwara, Handwara, and Baramulla. Over the past two fiscal years (FY2022-23 and FY2023-24), PNB MetLife has organized a total of 110 service camps and served 950 customers across 11 cities, reaching a total of 35 different locations.

In March, a specially branded van known as the 'Bima Rath' covered a total distance of over 600 km in 15 days. It reached over 2.5 Lakh people, conducting proactive awareness drives and fostering meaningful interactions within the local community. This approach ensured that PNB MetLife's insurance awareness initiatives reached the last mile, connecting with diverse individuals and communities.

PNB MetLife also created 277 strategically positioned murals in the J&K state, to help raise awareness at the grassroots. These initiatives aimed to capture individuals from all walks of life and illustrate how life insurance can offer invaluable financial security. Newspaper ads further underscored the significance of securing one's future through life insurance, while targeted digital marketing campaigns on social media platforms and other online channels garnered over 2.7 crore impressions and around 54 lakh engagements across digital platforms.

Sameer Bansal, Chief Distribution Officer, PNB MetLife, emphasized, "PNB MetLife’s ongoing insurance awareness initiatives in Jammu and Kashmir state reflect our unwavering commitment to fostering financial resilience and empowerment within the community. We are delighted to report the successful outreach to a significant number of customers and regions, a testament to our dedication to bridging the financial literacy gap in the region."

About PNB MetLife India Insurance Company Limited:

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India that combines the financial strength of MetLife, Inc. with the credibility of PNB, one of the India's oldest nationalized banks. PNB MetLife’s purpose, Milkar Life Aage Badhaein, is demonstrated through its customer-centric innovations and employee empowerment practices.

With a strong presence in 149 branches and access to customers in over 18,600 locations (as of March 31, 2023) through bank partnerships, PNB MetLife offers a comprehensive product portfolio covering Child Education, Family Protection, Long-Term Saving and Retirement. The Company has a wide range of protection and retirement products available through its sales channel of over 19,500 financial advisors and multiple bank partners and caters to over 590+ group relationships in India.

For more information, follow us on FB & IG: https://www.instagram.com/pnb_metlife, www.facebook.com/PNBMetLife, or visit https://www.pnbmetlife.com/.

The marks “PNB” and “MetLife” are the registered trademarks of Punjab National Bank and Metropolitan Life Insurance Company, respectively. PNB MetLife India Insurance Company Limited is a licensed user of these marks. PNB MetLife India Insurance Company Limited, Registered office address: Unit No. 701, 702 & 703, 7th Floor, West Wing, Raheja Towers, 26/27 M G Road, Bangalore - 560001, Karnataka. IRDAI Registration number 117. CIN no. U66010KA2001PLC028883. Call us Toll-free at 1-800-425-6969. Phone: 080-66006969, Website: https://www.pnbmetlife.com/, Email: indiaservice@pnbmetlife.co.in or write to us: 1st Floor, Techniplex-1, Techniplex Complex, Opposite Veer Savarkar Flyover, Goregaon (West), Mumbai - 400062, Maharashtra.